Project Objective:
Product packaging design involves creating the exterior of a product, including its materials, shape, graphics, colors, and typography. Good packaging tells a story and appeals to the senses, helping consumers understand the product’s purpose, use, audience, and whether they want to buy it.
Design Brief:
Design Brief:
For my packaging series, I designed a line of vitamins inspired by my mom’s dedication to health. The series includes three designs, each with its own color and meaning. Vitamin C uses yellow to represent oranges and sunlight, featuring an orange slice outline for a bright, uplifting look. Fish Oil is blue to evoke water and omega-3, with water droplets replacing fish to suggest freshness. Melatonin is purple to convey calm and rest. I used a sans-serif font for the packaging to maintain clarity and a serif font for the brand name to create a professional touch. The side shapes represent the sun, ocean waves, and brain sleep patterns, reinforcing each vitamin’s purpose.
