Design Objective:
Develop a complete brand identity for a new Drive-In Movie Theater. Conduct visual research to guide the design process, create a distinctive logotype, and design a promotional poster for an upcoming event that reflects the theater’s theme and atmosphere.
Design Brief:
Design Brief:
For my logo design, I selected a clean, simple typeface to create a subtle, atmospheric Halloween theme. The inclusion of the moon and star emphasizes the nighttime setting. On the poster, I used a serif typeface to strengthen the overall Halloween aesthetic. The color palette of orange, black, and gray was chosen for its strong association with traditional horror and Halloween imagery. The “@” symbol adds a modern touch intended to attract a younger audience. Highlighting the “scare actors” on the poster helps capture attention and build interest in the event. I also designed matching postcards to extend the branding, using consistent typography, colors, and imagery to maintain a cohesive and engaging visual identity.
