Design Objective:
Design branding for a regional festival, including a logo, icon set, and an illustrated map. Capture the energy and personality of the event
Design Brief:
For my BalloonFest Map design, I focused on creating a clean, easy-to-follow layout with a playful, child-like feel. The use of bright, flat colors and simple shapes helxps make the map engaging and approachable for families and younger audiences. I selected a clear, legible typeface to ensure all information is easy to read, while custom icons were designed in a minimal, friendly style to support quick navigation. The overall design emphasizes simplicity, strong visual hierarchy, and fun, allowing users to easily locate key areas without feeling overwhelmed. Consistent colors, typography, and iconography were carried across supporting materials to create a cohesive and engaging visual identity. I also prioritized rounded forms and soft edges to reinforce a welcoming and playful tone. The layout was designed to feel interactive and visually exciting, encouraging exploration throughout the event. This approach helps create a memorable experience that appeals to both children and adults.
