Project Objective:
Create the concept and branding for a mobile application. Develop a cohesive visual identity system, including logo and interface design. Design structured wireframes and high-fidelity UI screens. Build an interactive prototype that demonstrates clear user flow and functionality.
Design Brief:
The Arrow app identity is designed to feel clean, modern, and directional. The primary logo uses a simplified geometric arrow form to represent movement and guidance, while the structured word-mark reinforces clarity and precision. A neutral dark gray paired with deep green creates contrast while maintaining a professional tone. The interface follows the same visual system, using clear hierarchy, minimal layouts, and consistent iconography to support intuitive navigation. Wireframes were created to establish user flow before developing high-fidelity screens. Typography and spacing were carefully organized to improve readability across devices. Together, these elements create a cohesive and functional mobile app experience.
